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Let's take a look at the Japanese local life. Small fish
retailers are going out of business. The ones still in business seem to be having a dull time. Leaving the New Rising Sun Restaurant feeling a little bit drunk I got on the Yamanote Circular Line and strolled along to Okachimachi, where you can find Ameya (Candy store) Side Street, to say shortly, Ameyoko (Candy Street) beside the elevated railway. There were quite a few fish stores around this side street that were the remnants of a black market that used to sell candy made by saccharin, disposed of by the government shortly after World War II. According to the main voice of the Japanese fish business, the fish sold here were thought to be cheap and poor in quality. Why inferior? The reasons are not noticed by fish amateurs. Maybe the Tokyo Tukiji Central wholesale Market, which represents the Japanese fish business, has too severe an eye of checking and price-fixing. There are some fish in this Candy Street that make people want to say, "Hey! Why are these fish No. 2 grade!?" -- Slight shortcomings in appearance; the ways of grading -- are some reasons, and those reasons are also something like targets by which fish dealers try to get bargain prices. So, it seems to be true that, Candy Street is making its own way of life by utilizing the other side of the professional's point of view. Most of the fish stores in Candy Street tend to sell salted goods such as salted salmon, salmon roe and cod roe etc.. It is because these goods are suitable to sell and keep in normal temperatures. One store was sticking out a table towards the street and selling packs of snow crabs. When I was taking a look at it, a clerk came out from the inside. "Hey man! You buy some snow crab? Good stuff, that is." The clerk seemed to be Chinese. I answered nothing. "This already boiled. Defrost and ready to eat. Simple, huh?" said the clerk, without pausing. The pack of 4 to 5 shoulders (usually, crabs are sold by shoulders, which is a unit, containing nails, feet and shoulder meat) of snow crab was 1,500 yen. A pretty reasonable price, I thought. "What's the shortcoming?" I asked. That was a question I couldn't figure out. "Does the crabs have meat?" Some crabs are really stuffed with meat. Some are not. "No sweat. Quality guaranteed," said the young clerk looking a little bit surprised, but maybe on purpose. The colour of the shells was good. Some nails had cracks on the surface, but cracks were evidence of having lots of meat inside and thus good quality. Meanwhile, a Chinese couple came on by, and they picked up a pack of crab and bought it just in front of me. I was still deeply in the process of deciding. The Chinese clerk, after receiving money from the couple, picked up a pack of crab from the big bunch and stuck it close to my nose. "Hey man. You believe me, okay? Good crab, no cheat- ing." The pack that he was sticking out was a little poor in colour but seemed to have some extra shoulders packed in: perhaps 1 or 2 shoulders more than the other packs. I suspected then that it might have been a product from the season before. Seeing that I was being quiet, the clerk then started to try flattery . "Hey boss! 1,500 yen mean nothing, I know. Please be no serious." Meanwhile, another pack was sold. I compared the weights of the packs. The clerk had given me a heavy one, truly. "Hey! You buy or no buy?" said the clerk coming back from attending another customer. "The colour's no good." "Colour no mean anything! You no buy crab, okay!" I took out my wallet and gave the clerk 2 thousand yen. The clerk received the money and gave me the change first. Then, he put the pack of snow crabs in a paper sack and tossed it to me. Well, I figured I would find out if the Candy Street fish reputation of being cheap and poor was true or not by eating the crabs at home. If you want to buy ordinally fish at an ordinally price, then you should go to a supermarket. There, you will find fish with 30 to 40% margin plus cost, displayed in cold boxes. In the basement floor of Tobu Department Store in Ikebukuro, Tokyo, there is a fish shop called Hokushin. Compared to the Candy Street's reputation of cheap and poor, this Hokushin is likely to be called good and expensive. Expensive fish are not always good fish in quality, but taking a look at this Hokushin fish shop display, there seems to be nothing but good fish, though so expensive. This Hokushin is really crowded. If it is usual to say that customers who go to supermarkets are attracted to cheap prices, then customers who come to this Hokushin must be people who want to buy something good, no matter how expensive it is. Shops like Hokushin try not to sell the same goods as supermarkets. For example, they try to deal in very rare and expensive fish, or cut very large slices from very large fish, which is a contrast with the supermarket way of dealing. Supermarkets deal in very common and popular fish that have large catches enough to manage a year-round supply. They cut medium size slices from medium size fish, so that the unit price becomes suitable for consumers to buy. The main idea of high class fish shops (or, fish boutiques, as some people say) like Hokushin is just a way of dealing in fish that supermarkets don't have. No matter how expensive the fish are, there are many pitholes that can't be detected from the outside. Butterfishes easily perish from the nose --, jelly meat of halibut or black cod can't be detected from the outside -- net marks and seal scratches of salmon are easy to find out, but inside wounds caused by pressure are not. But the most definite of all comes from the fact that taste can't be seen. It's hard to know if each individual fish is tasty or not, before eating. It seems to me that the main current of fish retailing will go in two ways. One is the way of supermarkets and the other is the way of high class fish shops like Hokushin. I will probably never buy fish from stores like Hokushin. It is because it seems to me, fish boutiques are not adding any value to the fish except price. In other words, I can't find the difference of taste as in the difference of price. Maybe some people do, but I don't. "I want to buy something good and cheap," I mumbled and kept on roaming around the streets like a tired detective, but there seemed to be no clues to be found. By the way, I cracked open the crabs I bought at Candy Street. There wasn't much meat inside. In the bottom of the pack, there were lots of broken crab shoulders, nails and feet stuck in, as if to restore its original state . Still, I cracked another crab foot and ate it. The taste was pretty good. |